AAPE DEBUTS FIRST PICKLEBALL COLLECTION
Where streetwear ease meets the energy of a rising sport
Emerging as one of the world’s fastest-growing lifestyle sports since its origins in the 1960s, pickleball has captivated players with its vibrant energy and social appeal. This season, AAPE proudly steps into the pickleball arena for the very first time, unveiling the bold new AAPE PICKLEBALL Collection. Designed to fuse performance and style, the collection redefines the aesthetics of pickleball gear through the lens of street fashion, offering a complete wardrobe that seamlessly transitions from on-court play to everyday wear.
Anchored in a vibrant blue and green color palette, the designs bring an energetic and modern edge to athletic apparel. The signature AAPE UNION graphic runs throughout the series, paired with expressive handwritten typography to create a look that feels raw, urban, and authentic. Alongside timeless black and grey tones, dynamic hues echo the classic spirit of pickleball courts, channeling the passion and vitality of competition.
Functionality lies at the heart of the collection. Engineered to meet the demands of pickleball, rapid lateral movements, powerful swings, and intense perspiration, the series incorporates premium technical fabrics for maximum comfort and durability. TEFLON® coating provides exceptional water, oil, and stain resistance while maintaining breathability, while Cool Touch fabric delivers an instant cooling sensation with moisture-wicking, quick-dry, and breathable properties to keep players fresh during high-intensity play.
The lineup spans performance apparel and versatile accessories, offering a complete wardrobe for both sport and lifestyle. Key pieces include cropped half-zip jackets, crewneck sweatshirts, polo shirts, short-sleeve tees, cargo track pants, athletic shorts and drawstring bags. The collection also launches exclusive AAPE-branded pickleball paddles, sports headbands and wristband sets as gifts with purchase to further elevate the experience, inviting young trendsetters to embrace the unique charm of the sport.
ABOUT AAPE BY *A BATHING APE®
At A BATHING APE®, creative concepts never cease to emerge. In spring-summer 2012, a brand-new diffusion line AAPE BY \*A BATHING APE® (abbreviated as AAPE, reads A-A-P-E) was conceived to consolidate a young and hip message. With an eye to the young menswear market, AAPE aims at creating a simple, light and fashionable wardrobe for the new generation of fashionistas. With comfortable cut heavily trended in every season, each item at AAPE is designed to become an everyday staple. The AAPE logo, featuring prominently a graphic round face of the ape, is a younger version of the original A BATHING APE® Moon Face. Its monochromatic design is immediately recognizable thanks to its strikingly simple yet unmistakably powerful rendition, heralding a brand that is bound to become the most sought-after among young fashion-forward fans.
